The Leadership Caddie · Brendan Ellis

How magnetic is
your leadership?

10 questions. An AI-powered diagnosis. A clear picture of whether people follow you — or just comply with you.

10 questions · 4 minutes
Personalised AI analysis
Free diagnostic
What this measures

Most leaders have authority.
Magnetic leaders earn followership.

There's a difference between people doing what you ask because you're their manager — and people backing your direction because they believe in you. This diagnostic measures your likelihood of earning the second kind of followership, across the four pillars that create it.

Clarity Conviction Credibility Followership
Question 1 of 10

When you talk about where you're taking your team or organisation, how clear is the picture in your own mind?

Not the deck. Not the strategy doc. What you actually believe about the direction.

Question 2 of 10

If I asked three people who report to you what your biggest priority is right now — would they all give the same answer?

Be honest. Not what you hope they'd say.

Question 3 of 10

When a decision is unpopular but right, how do you typically show up?

Think about the last time you had to defend a call that wasn't going to make everyone happy.

Question 4 of 10

Do the people around you know what you stand for — not just what you're responsible for?

Your values. Your non-negotiables. The things you'd push back on regardless of seniority.

Question 5 of 10

How often do you find yourself adjusting your position to avoid conflict or please the room?

Think about stakeholder meetings, board conversations, or moments where you felt pressure to agree.

Question 6 of 10

When you make a commitment to your team, how reliable are you at following through?

The small things matter as much as the big ones here.

Question 7 of 10

How do you typically handle it when you get something wrong in front of your team?

A decision that didn't land, a call that was off, a moment where you missed something important.

Question 8 of 10

When you set direction and leave the room, what happens?

Think about whether your team needs you present to stay aligned and motivated — or whether they carry the mission forward independently.

Question 9 of 10

When talented people have the choice, do they want to be in your orbit?

This could be joining your team, staying when they could leave, or seeking your involvement in projects.

Question 10 of 10

If you're honest with yourself — do people follow you, or do they just comply with you?

There's no wrong answer here. This question is the whole diagnostic in one.

You've completed the diagnostic.
Ready to see where you stand?

Enter your details and I'll generate your personalised Magnetic Leadership score — including an AI-written diagnosis and your three highest-leverage next steps.

Clarity
Conviction
Credibility
Followership
Analysing your responses
Building your personalised diagnosis...
Calculating dimension scores
Identifying your leadership archetype
Writing your personalised analysis
Generating next steps
Your Magnetic Leadership Diagnostic
Your Leadership Profile
/ 40
CLARITY CREDIBILITY FOLLOWERSHIP CONVICTION
Clarity
Conviction
Credibility
Followership
AI-Powered Analysis
Your personalised diagnosis
Generating your analysis...
What to do next
Your three highest-leverage next steps

Ranked by the leverage they'll give you. Start with step one — it addresses the constraint that's limiting everything else.

The Leadership Caddie
Ready to build what the
score can't capture?

This diagnostic shows you where you stand. A conversation shows you exactly what to do about it. Book a free 30-minute call — no pitch, no pressure.

Book a conversation →

Or connect on LinkedIn